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A-dec 

Corporate Brand Book

Creatively transforming a 1990s brand book into a modern, inviting identity was a challenging yet rewarding task. The goal was to shed the cold, sterile image of the past and create a brand that felt open and welcoming. This involved introducing new fonts and colors that added warmth and vibrancy while ensuring consistency across all materials. The result was a comprehensive style guide that reflected the updated brand ethos and was seamlessly adopted throughout the entire company.

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