A-dec

300 & 500 Inspire Furniture Campaign

As the Art director for this project, my mission was to breathe fresh life into A-dec's brand. My focus was on every artistic detail, from custom illustrations in brochures, social media, ads, and digital banners, ensuring they all harmonized with our brand's aesthetics. I created mood boards to guide the renderer, and we brought these contemporary interior designs to fruition. Collaborating closely with our writer, we crafted copy that was light, concise, and easy to digest. This cohesive effort was aimed at transforming A-dec into a brand synonymous with innovation and comfort, viewed through the lens of art and design.