A-dec 

500 Pro Campaign & Branding

As the art director for this pivotal project at A-dec, I set out to transform the brand from its sterile 1990s aesthetic to a vibrant, modern look. This was my first major undertaking for A-dec, and my goal was to create a more colorful and inviting identity. I had to convince the directors that our outdated look was indistinguishable from our competitors and that a change was necessary. This comprehensive campaign included everything from campaign lockup and branding to print materials, emails, apparel, swag, events, social media, digital banners, and ads. The project was well received, and I continue to push the envelope to keep our brand fresh and engaging.