As the Art Director for this groundbreaking project, I had to convince upper management the importance of targeting this new demographic. From concept to completion, I meticulously crafted a suite of materials to ensure a cohesive and compelling campaign. This included creating custom illustrations, designing brochures, crafting engaging emails, producing eye-catching stickers, and developing dynamic website tiles. My efforts were aimed at transforming our brand into a modern and inviting presence that resonates with our new dentists demographic.